Generate a Brand Assistant response

Use the Brand Assistant for brand-aware chats, such as asking brand-related questions and making requests to generate brand-aligned content. It follows an agentic AI process to ensure the most accurate and useful responses.

For specific details about using the Brand Assistant for creating a campaign brief and long-form content generation using brainstorming, refer to the linked topics.

Important

We prioritize data security. All interactions with the Brand Assistant follow our data privacy and security policies.

To generate a Brand Assistant response:

  1. Log in to the Sitecore Cloud Portal and open the Stream app.

  2. In the Stream navigation menu, click Assistant.

    Note

    Brand Assistant is only available with Stream Premium. To learn more or discuss your options, contact your Account Manager.

  3. Select your brand kit. If you have multiple brand kits, ensure you choose the correct one for accurate results.

    Select a brand kit before chatting with the Brand Assistant.

  4. In the chat field, enter your prompt. Clear, detailed prompts help the Brand Assistant generate relevant answers.

    Tip

    For the best results, enter prompts in any supported language.

    Enter a clear, detailed prompt.

  5. After submitting your prompt, the Brand Assistant might take a few minutes to generate a response, especially if it's using multiple AI agents to complete the task.

When the process is complete, a response is generated.

Understanding the generated response

Note

The Brand Assistant strives for accuracy but it might occasionally generate incorrect responses. Always verify the information provided.

Each response generated by the Brand Assistant includes the following elements:

Brand Assistant generates a response based on its thinking process.

  1. Thinking - shows how the Brand Assistant generated the response. Click to expand and view details of the agentic AI process, including where the information came from - like brand knowledge or web searches.

  2. Response - the main answer generated based on the Brand Assistant's thinking process. It uses information from the Brand Context or searches brand knowledge or the web to deliver the most relevant answer.

    Note

    In certain scenarios, the response might include an artifact - a standalone, editable content block that appears in the left-hand pane with a title, icon, and version label (v1). An artifact is created:

  3. Sources - click to expand and view the sources used to generate the content. This might include brand knowledge, web sources, or both.

  4. Suggested follow-up questions - click to view a list of related questions or prompts to continue the conversation or explore more topics.

Refining the generated response

If the Brand Assistant's response isn't what you expected, try:

  • Rephrasing your prompt.

  • Adding more detail or context.

  • Clarifying your request.

Then, regenerate the response for better results.

Note

If the Brand Assistant isn’t generating accurate or on-brand content, it's often due to incomplete or inaccurate brand documents. See Troubleshooting for guidance.

When an artifact is created - either from a campaign brief request or during brainstorming - you can refine it by editing the content manually.

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