Generate long-form content using brainstorming

Note

Brand Assistant is only available with Stream Premium. To learn more or discuss your options, contact your Account Manager.

The Brainstorming tool in the Brand Assistant helps marketers with creative ideation and long-form content generation. It's particularly valuable for developing in-depth materials such as blog posts, articles, and campaign narratives that reflect the brand’s voice and identity.

When the Brainstorming tool is enabled, the Brand Assistant uses a chain-of-thought process and coordinates a sequence of agents to guide the creative process. It begins by outlining key ideas and generating relevant questions, then develops these into a cohesive, well-structured, and comprehensive piece of content.

Important

We prioritize data security. All interactions with the Brand Assistant follow our data privacy and security policies.

To generate long-form content using brainstorming:

  1. Log in to the Sitecore Cloud Portal and open the Stream app.

  2. In the Stream navigation menu, click Assistant.

  3. Select your brand kit. If you have multiple brand kits, ensure you choose the correct one for accurate results.

  4. Optionally, select information sources and choose its writing style to match your needs. These preferences enable you to configure how the Brand Assistant generates responses.

  5. To enable brainstorming, click Tools and then click Brainstorming. When enabled, Brainstorming is displayed in the chat field.

    After selecting Brainstorming, it is displayed in the chat field.

  6. In the chat field, enter your prompt. Clear, detailed prompts help the Brand Assistant generate relevant answers.

    Prompts can be entered in any supported language.

  7. Optionally, click the Upload icon or drag and drop a file into the chat to add context for the Brand Assistant. You can upload multiple files at once:

    • Images - upload .jpg, .jpeg, or .png files up to 20 MB each (50 MB total for all images per chat).

    • PDFs - upload .pdf files up to 20 MB each (50 MB total for all PDFs per chat).

    Uploaded files stay visible in the chat and appear side by side.

  8. Click Submit .

    After submitting your prompt, the Brand Assistant might take a few minutes to generate a response, especially if it's using multiple agents to complete the task.

Understanding the generated response

Note

The Brand Assistant strives for accuracy but it might occasionally generate incorrect responses. Always verify the information provided.

Each response generated by the Brand Assistant using the Brainstorming tool includes the following elements:

The generated response includes a summary, an artifact, details of the thinking process, sources, and follow-up questions.

  1. Thinking - shows how the response was generated,. Click to expand and view details of the chain-of-thought process, including the specific steps completed or in progress, from creating an outline to generating the final response.

  2. Response - the generated response includes the following:

    • Left-hand pane - a concise summary of the long-form content produced through brainstorming.

    • Right-hand pane - the full detailed version of the response (artifact), labeled v1. You can copy or refine, or export the artifact as a DOCX file as needed.

  3. Suggested follow-up questions - related questions or prompts you can use to continue the conversation or explore more topics.

  4. Sources - list of sources used to generate the content. This might include brand knowledge, web sources, or both.

Refining the generated response

If the Brand Assistant's response isn't what you expected, try the following:

  • Rephrasing your prompt.

  • Adding more detail or context.

  • Clarifying your request.

Then, regenerate the response for better results.

Note

If the Brand Assistant isn’t generating accurate or on-brand content, it's often due to incomplete or inaccurate brand documents. See Troubleshooting for guidance.

When an artifact is created with the brainstorming option, you can refine it by editing the content manually:

  • Edit manually - in the right pane, locate the text you want to change. Make edits inline, highlight, rewrite, or delete.

    Edit the generated artifact directly in the right-hand pane.

  • Use Quick Actions - at the bottom of the artifact, select built-in options to simplify, rephrase, make the text longer or shorter.

    Refine the generated artifact using Quick Actions.

  • After editing the artifact, the Brand Assistant automatically saves your changes in the current version.

  • Use the version drop-down menu in the right-hand pane to switch between versions.

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