Generate a campaign brief
Brand Assistant is only available with Stream Premium. To learn more or discuss your options, contact your Account Manager.
A well-structured brief helps align marketing efforts with business goals and connect with your audience. Using the Brand Assistant, marketers can quickly draft a brief, expanding the copilot's features.
When asked to create a campaign or creative brief, the Brand Assistant activates its brief agent during the thinking process to guide brief generation. This AI-assisted approach simplifies the briefing process, helping marketing teams address common challenges in traditional brief creation while ensuring brand alignment.
We prioritize data security. All interactions with the Brand Assistant follow our data privacy and security policies.
To generate a campaign or creative brief using the Brand Assistant:
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Log in to the Sitecore Cloud Portal and open the Stream app.
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In the Stream navigation menu, click Assistant.
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Select your brand kit. If you have multiple brand kits, ensure you choose the correct one for accurate results.
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In the chat field, enter your prompt, specifying that you want to create a campaign or creative brief. Clear, detailed prompts help the Brand Assistant generate relevant answers.
TipFor the best results, enter prompts in any supported language.
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After submitting your prompt, the Brand Assistant might take a few minutes to generate a response.
When the process is complete, a response is generated.
Understanding the generated response
The Brand Assistant strives for accuracy but it might occasionally generate incorrect responses. Always verify the information provided.
Each response generated by the Brand Assistant for campaign or creative brief requests includes the following elements:
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Thinking - shows how the Brand Assistant generated the campaign or creative brief. Click to expand and view details of the agentic AI process, including where the information came from - like brand knowledge or web searches.
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Response - the brief generated based on the Brand Assistant's thinking process. The response includes a summary of the brief's default sections and an artifact - a standalone, editable content block that appears in the left-hand pane with a title,
icon, and version label (v1). The artifact brings together all the information retrieved by the Brand Assistant's to create the brief.NoteYou can view, copy, refine, or export the artifact in the right-hand pane as needed.
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Suggested follow-up questions - click to view a list of related questions or prompts to continue the conversation or explore more topics.
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Sources - click to expand and view the sources used to generate the content. This might include brand knowledge, web sources, or both.
Sections in an AI-generated brief
Each AI-generated brief includes the following standard sections:
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Campaign Goals - high-level business objectives, such as revenue growth, market expansion, customer retention, or brand positioning.
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Audiences - target demographics, interests, behaviors, and segments.
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Objective - the campaign's main goal (such as increasing brand awareness, driving sales, or promoting a new product) and the strategies to achieve it.
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Key Messages/Theme - the core messages and themes that communicate the brand’s value proposition, benefits, selling points.
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Channel/Platforms - specific marketing channels like social media, email, paid ads, and influencer collaborations.
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Metrics for Success - key performance indicators (KPIs), such as website traffic, social media engagement, lead generation, or sales conversions.
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Timeline - the campaign schedule, including key milestones and review points.
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Budget - breakdown of expenses across advertising, content creation, influencer partnerships, and other costs.
Refining the generated response
If the Brand Assistant's response isn't what you expected, try:
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Rephrasing your prompt.
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Adding more detail or context.
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Clarifying your request.
Then, regenerate the response for better results.
If the Brand Assistant isn’t generating accurate or on-brand content, it's often due to incomplete or inaccurate brand documents. See Troubleshooting for guidance.
When an artifact is created from a creative or campaign brief request, you can refine it by editing manually. In the right-hand pane, locate the text you want to change. Make edits inline, highlight, rewrite, or delete.
After editing the artifact, to save your changes, click 
. The Brand Assistant will create a new version, such as v2 and v3, while preserving previous versions. Use the version drop-down menu in the right-hand pane to switch between versions.
