Funnel events

On any e-commerce site, a path to purchasing a product is naturally always present. Sitecore Discover's platform enables you to publish add to cart, add to wishlist, and order events. Publishing these events helps us rank, recommend, personalize, and analyze the performance of multiple attributable objects across the site.

Funnel events must be published to Discover whether or not a Discover Experience has been interacted with as part of a given customer converted visit (a visit where a customer purchases a product).

Funnel events include the following:

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