Funnel events

Product details page view event

The Sitecore Discover beacon usually sends page visits. However, if the beacon is absent or if specific information like fitment is required, then you must send the product details page view (view:pdp) event when a user views a product on the site.

This event is used in:

Viewing metrics in product and category analytics.
Generating datasets like top-viewed, co-viewed, and view-buy.
Search ranking based on views.

The following table lists the properties of the product details page view event:

Name	Type	Description	Value
type	string	Required.Type of the event.	view
name	string	Required.Name of the event, usually the type of the pdp page.	pdpqview
value.products	array	Required.Products array with a single product object that was viewed by the user.	n/a
value.products[].sku	string	Required.SKU of the product that the user viewed. Used to attribute views to a specific product in the catalog.	n/a
value.products[].fitment	array	Required if site supports fitments.An array of fitment objects.	n/a
value.context.page	object	Required if the site is set up with locale configuration.Adds page-specific information (including locale information) under the page object.	n/a
value.locale (deprecated)	object	Optional.A locale object. This attribute is deprecated. We suggest you use the page object for locale data.	n/a

Sample event specification

The following is an example of a product details page view event object. This example is in the new format, which means it contains a context object.

{
  "type": "view",
  "name": "pdp",
  "value": {
    "context": {
      "page": {
        "locale_country": "<country code, 2 letters, lowercase, e.g. fr>",
        "locale_language": "<language code 2 letters, lowercase, e.g. en>",
        "locale_currency": "<currency code, 3 letters, lowercase, e.g. eur>"
      }
    },
    "products": [
      {
        "sku": "191258",
        "fitment": {
          "ids": [
            "2222"
          ]
        }
      }
    ]
  }
}

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