Discover attribution by widget type

The Discover attribution sorted by widget type report presents cumulative bar charts of revenue, orders and converted visits, aggregated by widget types. You can see each cumulative bars with metrics attributed as Direct, Click-assisted, View-assisted, Unassisted, and Overall.

Screenshot of cumulative bars according to various metrics.

These cumulative bar charts provide a clear picture of the impact widget types have on your bottom line. All widgets, irrespective of type, that were active during the selected time period, are included in these reports.

To export data, click Additional options and select Export Data.

Data filters

Use the following filters to generate data for this report:

Note

Depending on your domain setup, you might see some or all of these filters.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

Revenue attribution

For revenue, attributions are displayed in the following metrics:

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