Email campaign explorer
In the Analytics section of the Customer Engagement Console (CEC), in the Email section, the Email campaign explorer report is a paginated table of all email campaigns and their metrics as recorded over the selected time period. From each row, you can drill down to the detailed report for that email campaign.
The following is a screenshot of the email campaigns report:
To configure the columns, click Columns.
To sort the data set, click a column header.
To view all values and navigate through the paginated table, use the pagination controls below the table.
To drill down to a detailed report on an item, click the item.
To export data, click 
and then click Export Data.
Data filters
You can narrow down the data you see in reports using the filters at the top of the report dashboard or section. Changing these values regenerates the reports.
The following drop-down filters and options are available for this report:
- Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, and Customized range.
- Devices - includes Desktop, Tablet, Mobile, and Bot.
Metrics and KPIs
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
- Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
- Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
- View-assisted - refers to a visitor viewing one or more products.
- Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Emails opened - the number of emails opened from those sent.
Email recommendation clicks - the number of times visitors clicked one or more items in an email recommendation widget. This metric is also known as Email clicks.
Unique email recommendation clicks - the total number of unique clicks on email recommendation items in session or visits.
Click through rate - the ratio of visitors who clicked a widget after having viewed one.
Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.
Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.
CVT web visits - the number of visits to your website or e-commerce that were the result of an action in an email and resulted in a conversion.
Web visits generated - the number of visits to your website or e-commerce that were the result of an action in an email.
Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.
Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Direct purchase - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
Revenue per visitor (RPV) - the ratio of total revenue and total visits.
Average order value (AOV) - the total revenue (currency) divided by the total orders.
Conversion rate - the number of visits during which visitors made purchases, divided by the number of visits typically constrained to a period of time.
Email personalized - the number of personalized emails sent.
EID history available - the number of visitors for whom the system has anonymous profiles. They receive higher recommendations based on their profile and history. You can view the visitor profiles in the Catalog section of the CEC.