View performance analytics

When your experience has been live for 24 hours, you can start viewing how it's performing against the baseline target on the Performance screen. For the data to populate the dashboard, you must perform the following:

Add goals to the experience - you must assign at least one goal to the experience. Optionally, you can add a Target Result, which displays a baseline target on the line graph.
Set the experience to a live status - after an experience is live, personalization is in effect and the experience can potentially be shown to guests.

To view performance analytics:

On the navigation menu, click Experiences. The experience list displays.
To view experiences by status, click the Live, Paused, or Completed tab. To refine the list further, click Web, Interactive, or Triggered to display experiences by type.
Click the name of the experience you want to view. The Performance screen displays.

Here's a partial image of the upper part of the Performance screen:

This table contains a description of each screen item on the upper part of the Performance screen:

Screen item	Description
Name	The proper name of the experience you're viewing.
Status and Last updated details	The current status of the experience, and the date, timestamp, and user who last updated the experience. The current status affects the Status change button, as detailed in the row below.
Start or Pause button	If the experience has a live status, a Pause button displays. If the experience has a draft or paused status, a Start button displays.
Preview or Test button	Click Preview to test and preview a web experience. To test the API request for a web experience, click Preview API. To test and configure the API response for an interactive experience, click Test. The Test button only displays for interactive experience.
Vertical ellipsis	Click to duplicate, delete, or view the history of the experience.
Status and schedule banner	The status of the experience and duration it's scheduled to run.
Performance	The Performance screen is selected by default when you open an experience with a live status.
Operational data	Click to view operational metrics for the experience.
Analyze & Export	Click to see an in-depth, day-by-day analysis of experience performance that you can download.
Summary	Click to view details of the experience including when it was created and who created it.
Add dashboards	Click to view various analytics dashboards to better understand performance. This option is available to customers who have Sitecore CDP in addition to Sitecore Personalize.
Primary Goal bar chart	Displays the performance metric of the experience against the selected primary goal—the main metric used to evaluate the experience. When you hover your mouse over a bar, a tooltip shows the error range, representing a 95% confidence level due to sampling noise. The error range is displayed as (`goalValue` - `standardError`) — (`goalValue` + `standardError`), where `standardError` is calculated as follows: For binary goals (ex. conversion rate): `standardError` = squareRootOf((`goalValue` * (1 - `goalValue`)) / sessions) For continuous goals (ex. total revenue): `standardError` = `standardDeviation` /squareRootOf(`numberOfDataPoints`) where `standardDeviation` is the standard sample deviation of daily metric values, and the `numberOfDataPoints` is the count of daily records used.
Days Running	The number of days the experience has been running since it started. If you pause and restart the experence, this number resets.
Total Unique Sessions	The total number of unique sessions where a guest was shown the experience, and it was counted toward the primary goal, for example, a decreased bounce rate.

Here's a partial image of the lower part of the Performance screen:

This table contains a description of each screen item on the lower part of the Performance screen:

Screen item	Description
All Goals By Session	A table of all goals in the experience measured by unique session count.
Breakdown by Goal line graph	This line graph lets you compare the outcome of the goal against the baseline target. Click the goal whose metrics you want to see on the line graph, from the drop-down list. The Breakdown by Goal and Details table update with metrics for the selected goal. The y axis displays the metric that the experience achieved, as measured against the selected goal. The x axis displays the date range that you want to view results for, based on what you selected from the Time filter. Hover your mouse over a data point to see its value.
Device filter	Click the Device you want to filter by. The line graph refreshes to only show metrics for the selected device. This is set to ALL by default.
Time filter	Select the time span by which you want to filter results. You can select Last 7 Days, Last 30 Days, or Select date to enter a date range. This is set to ALL by default.
Details table	This table contains metrics for the experience as measured against the goal you clicked from the Breakdown by Goal drop-down list.
Sessions column	The number of current unique sessions.
Selected Goal column	Shows the metric for the goal you selected from the Breakdown by Goal drop-down list. For example, if you choose Conversion, this column displays its value. The value includes a margin of error (± value), representing a 95% confidence level due to sampling noise. The format is `goalValue` ± `marginOfError`. The calculations are: `marginOfError` = `standardError`*`confidenceZscore` For a 95% confidence level, `confidenceZscore` = 1.96 `standardError` is calculated using the same formula as for the Primary Goal error range.
Uplift column	Shows the percentage difference in the goal metric achieved by the experience against the goal you selected from the Breakdown by Goal drop-down list. The value includes a margin of error (± value), representing a 95% confidence level due to sampling noise. The format is `uplift` ± `conversionRateErrorPercentage`. The calculations are: `conversionRateErrorPercentage` = 100 * (`marginOfError` /value) `marginOfError` = `standardError`*`confidenceZscore` `standardError` and `confidenceZscore` are the same as those in the Selected Goal column.
Confidence Index	A type of estimate calculated from the statistics of the selected goal. This estimate is only reliable when the minimum sample size is reached. The higher the confidence index, the higher the probability that the results of the experience are accurate.

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