Resubscribe a recipient to your email list
After recipients are set to Unsubscribed on your email list, you can resubscribe them. You must keep your email lists GDPR compliant.
When you add a single subscriber to an email list manually or through the API, the subscriber is added regardless of whether the subscriber has previously been unsubscribed.
To resubscribe a recipient:
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On the menu bar, click Audience > Email lists.
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Click the name of the email list that you want to view.
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On the menu on the left, click View all members.
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Click the Unsubscribed tab to view the email addresses that were unsubscribed.
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Select the check box of the email address that you want to resubscribe.
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Click the Select action drop-down menu that appears above the list of recipients, and select Change status.
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In the Change status dialog, select Active and click Change status.