Guest data

When segmenting by a guest or browsing guest data, you first choose the guest type (subgroup), then specific fields for that type.

Guest types can include the following. Your organization might have additional types:

Customer - a guest that has provided enough identity information according to your organization's identity rules.
Visitor - a guest who has not provided enough identity information or has provided partial identity information but not enough to meet the organization's identity rules.
Retired - a guest profile that is archived because it contained data that was migrated to another guest profile.

After choosing the subgroup, you choose the guest fields you want to use to build a segment or browse data. The guest fields that display depend on the guest attributes your organization sends to Sitecore CDP. This can include core fields as well as additional guest data using a guest data extension. This can also include profile traits and session traits calculated for a guest. This enables you to capture additional information about the guest and segment by that data or view its details.

The following table includes some of the attributes that are available for use in guest-based segmentation or the data browser feature. The available fields depend on the type of guest selected. In addition, your organization might have additional fields.

Attribute	Description	Example
City	The city of the guest.	Madrid
Country	The country of the guest, represented by two letters, in ISO 3166-1 alpha-2 format.	ES
Date of Birth	The date of birth of the guest, in timestamp format.	1995-01-01T16:17:16.000Z
Email	The email address of the guest.	[email protected]
Emails	An array of email addresses of the guest.	["[email protected]","[email protected]"]
First Name	The first name of the guest.	Johnny
First Seen At	The first time the guest interacted with your brand, as captured by Sitecore CDP.	2020-09-08T16:17:16.000Z
Gender	The gender of the guest.	unknown
Identifiers	An array of JSON objects that can identify the guest in Sitecore CDP. We recommend that you use a partial search, such as 'contains', when using identifiers for segmentation.	RequestResponse `[ { "provider":"CRM_ID", "id":"123456" }, { "provider":"loyalty_ID", "id":"xni8934y77" } ]`
Language	The language used by the guest, represented by two letters, in ISO 3166-1 alpha-2 format.	EN
Last Name	The last name of the guest.	Lowry
Last Seen At	The last time the guest interacted with your brand, as captured by Sitecore CDP.	2022-09-08T16:17:16.000Z
Phone Numbers	An array of phone numbers for the guest.	["0123465861", "0123465862"]
Post Code	The post code for the guest.	AB 123
State	The state for the guest.	Colorado
Street	The street address for the guest.	12 Beaker Street
Subscriptions	A map array of subscriptions associated with the guest.	N/A

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