Ideas for audience activation
Activating the right audiences can help reduce costs when running retargeting, lookalike, and suppression campaigns. It can also help increase brand awareness, drive engagement, and build customer loyalty.
The key to every successful audience activation is basing it on relevant audience data. Sitecore CDP helps you achieve that by letting you export the right audience data at the right time and then send the data to third-party systems.
Here are a few examples of what you can achieve by exporting audiences from Sitecore CDP to help activate your audience in third-party systems:
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Export email addresses for an email marketing campaign - export the email addresses of an audience that has abandoned an order. Then import the email addresses into an email marketing app so you can nudge your audience to complete their order.
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Export audience data to power an ad campaign - on a regular basis, export the names, email addresses, and phone numbers of an audience that has searched for a specific product on your website. Then import the audience data into a social media platform so you can reach similar audiences.
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Export audience data for data analysis at your organization - export an audience's email addresses and custom data computed with JavaScript about the audience's order history. Then download the data and send it to your organization's business intelligence (BI) team.
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Export order data to create exclusion lists - export an audience that has purchased something on your website in the past week. Then import the audience data into a digital advertising platform so you can add this audience to an exclusion list of your next paid media ad campaign.
To start exporting, see our walkthroughs.