Introduction to audience sync templates in Sitecore CDP

Abstract

Provides an overview to audience sync templates (Sitecore CDP).

An audience sync is an export of segment data to an external destination such as a social media platform to power an ad campaign. Sitecore CDP audience sync can help reduce misspent prospecting, create exclusion lists, and suppress existing customers from acquisition campaigns.

You can use an audience sync template to create an audience sync. An audience template defines a structured data template to export audience data to an external destination.