View guest properties in Sitecore CDP
Sitecore CDP lets you view additional properties for a guest, from basic personal details to data extensions and session traits that are specific to your organization.
To view a guest's properties in CDP:
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On the Guest Profile page, click the Properties tab to view available guest information on the Properties page. Details such as name, type, location, email address, and other guest properties are displayed if available. If your organization does not capture personally identifiable information (PII), any properties that contain this type of information will remain empty and hidden.
The Properties page consists of several sections, namely Basic information, Contact information, Identifiers, Other details, Session Traits, Profile Traits, and Additional information.
Basic information
This section displays the guest's identity details, such as guest type, title, full name, and more.
|
Property |
Description |
|---|---|
|
Guest Type |
The level of identity Sitecore CDP has established for the guest. |
|
Title |
The guest's title. |
|
Full Name |
The guest's complete name. |
|
Gender |
The guest's gender identity. |
|
Nationality |
The guest's nationality. |
|
Date of Birth |
The guest's date of birth. |
Contact information
This section displays the guest's contact details, such as email addresses and phone numbers.
|
Property |
Description |
|---|---|
|
Emails |
The guest's email addresses. To display more, click Show additional email addresses. |
|
Phone Numbers |
The guest's phone numbers. To display more, click Show additional phone numbers. |
Identifiers
This section displays unique identifiers associated with the guest, such as email addresses or external system IDs. These can be used for resolving identities or matching profiles across systems.
Other details
This section displays other guest information, such as preferred language and important interaction dates with your organization.
|
Property |
Description |
|---|---|
|
Passport Details |
The guest's passport number. This only appears for airline organizations. |
|
Preferred Language |
The language the guest prefers for communication. |
|
First Seen |
The date and time when the guest first interacted with your organization. |
|
Last Seen |
The date and time when the guest last interacted with your organization. If the guest is currently online and interacting with your brand, this displays the date and time when the current session started. |
|
Last Purchase |
The date and time of the guest's last completed purchase. |
Session Traits
This section displays any session traits stored for the guest identified as a customer. Each customer can have up to ten calculated session traits stored in their guest profile. Each session trait is uniquely identified by the name defined for it upon its creation and displays the value calculated at the end of the customer's web session.
To display more details about a session trait, click 
next to it. This displays a pane containing the session trait's friendlyId generated during its creation, and the date and time it was created and last modified in Sitecore CDP.
Profile Traits
This section displays automatically calculated profile traits that represent a customer's historical activity, such as Average Order Value, Total spend, Most purchased product and more. Price-related profile traits are displayed in your organization's currency, and date related-traits follow your organization's date format.
To display more details about a specific profile trait, click Information next to it. This displays a pane containing the profile trait's unique ID, and the date and time it was last modified in Sitecore CDP.
To view the full list of available profile traits, click Show all.
Additional information
This section displays any data extensions associated with the guest. These are optional, but they enable your organization to capture more robust information about your guests. For example, your organization might create a data extension named ext to record guests' loyalty program details, or another one named ext1 to capture data from a customer relationship management (CRM) system.
This section can display information from up to six data extensions for each guest. Each data extension is represented by a group named after the extension itself. For example, the ext data extension appears in Data extension group, the ext1 data extension appears in Data extension group 1, and so on.
Each data extension group includes a list of all the guest-specific fields associated with it. For example, the ext data extension for loyalty program details might include the guest's loyalty membership number, loyalty tier, reward balance, and so on. Each data extension group can contain a maximum of 100 fields, and only displays the first four by default. To display all fields for a particular data extension group, click the Show all link underneath it.
Sitecore CDP records a timestamp for each data extension group, indicating when it was created or last modified. To display more details about a data extension, click Information in the upper-right corner of the data extension's group. This displays a pane containing the data extension's name, key, auto-generated reference, and the date and time it was created in Sitecore CDP.
To expand or collapse any data extension group, click the arrow 
.