Category conversion funnel
The Category conversion funnel report displays the metrics of a purchase funnel related to a category from mobile devices or desktop. The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentage and values measured through the funnel are also displayed.
The following is a screenshot of a conversion funnel of keyword search on a desktop.
To export data, click 
and then click Export Data.