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Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.

Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

View revenue - the revenue from sessions or visits where a visitor viewed one or more products.

Unassisted Revenue - the revenue from sessions or visits where the visitor did not view and click a product but converted.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

View orders - the number of orders from sessions or visits where a visitor viewed one or more products.

Unassisted orders - the number of orders where the visitor did not view and therefore did not click a widget, but did convert.

Direct converted visits (CVT) - the number of visits that ended in a conversion action from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Click converted visits (CVT) - the number of click-assisted converted visits.

View converted visits (CVT) - the number of view-assisted converted visits.

Unassisted CVT visits - the number of unassisted converted visits.