Discover revenue breakdown

The Discover revenue breakdown report provides details on the impact Discover has on your revenue over the selected time period.

Screenshot of Discover attribution of revenue breakdown.

To drill down to orders, Discover direct orders, and revenue per order, click the Direct Order/Basket bar.

To drill down to products purchased, revenue per unit purchased, and units purchased, click the Direct Product/Item Purchased bar.

Data filters

Use the following filters to generate data for this report:

Note

Depending on your domain setup, you might see some or all of these filters.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

For revenue, attributions are displayed with the following metrics:

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