Discover highlights report presents insights into attribution and revenue breakdown over the selected time period.
Data filters
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Note
Depending on your domain setup, you might see some or all of these filters.
Metrics and KPIs
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Click through rate - the ratio of visitors who clicked a widget after having viewed one.
Discover click-assisted CVR - the ratio of click-assisted converted visits and total visits.
Direct conversion rate (CVR) - the number of direct converted visits divided by the number of visits.
Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.
Average direct product purchase share of total AOV - the ratio of direct product purchase and overall AOV.
Revenue - the total revenue from visitor sessions or visits.
Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.
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