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Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.

Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.

Devices - includes Desktop, Tablet, Mobile, and Bot.

App type - includes Web, Native, and Webview.

Country - includes a list of countries.

Visitor type - includes new and returning visitors.

Channel - includes different methods by which a visitor has accessed your website or mobile app.

Locale - includes a list of locales.

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

The following describes the metrics and KPIs in this report: