Email comparative metrics

This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.

Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.

This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.

The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.

The following drop-down filters and options are available for this report:

Emails opened - the number of emails opened from those sent.

Email recommendation clicks - the number of times visitors clicked one or more items in an email recommendation widget. This metric is also known as Email clicks.

Unique email recommendation clicks - the total number of unique clicks on email recommendation items in session or visits.

Click through rate - the ratio of visitors who clicked a widget after having viewed one.

Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

CVT web visits - the number of visits to your website or e-commerce that were the result of an action in an email and resulted in a conversion.

Web visits generated - the number of visits to your website or e-commerce that were the result of an action in an email.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.

Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Revenue per visitor (RPV) - the ratio of total revenue and total visits.

Average order value (AOV) - the total revenue (currency) divided by the total orders.

Conversion rate - the number of visits during which visitors made purchases, divided by the number of visits typically constrained to a period of time.

Email personalized - the number of personalized emails sent.

EID history available - the number of visitors for whom the system has anonymous profiles. They receive higher recommendations based on their profile and history. You can view the visitor profiles in the Catalog section of the CEC.