1. Email reports

Email conversion funnel

The Email conversion funnel report displays a purchase funnel related to several email campaigns or to a particular email campaign for mobile devices or desktop. The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentages and values measured through the funnel, are also displayed.

The following is a screenshot of an email conversion funnel on a desktop.

Screenshot of an email conversion funnel showing emails opened, email recommendations clicked, and click orders.

Data filters

Metrics and KPIs

If you have suggestions for improving this article, let us know!