Top products

The following drop-down filters and options are available for this report:

Views - the total number of views from visitor sessions or visits.

Email recommendation clicks - the number of times visitors clicked one or more items in an email recommendation widget. This metric is also known as Email clicks.

Unique email recommendation clicks - the total number of unique clicks on email recommendation items in session or visits.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.

Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase units - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked. This metric is sometimes called Direct purchase.