Keyword comparative metrics
The Keyword comparative metrics report describes the overall values tracked for visits, orders, revenue, units, and views associated with a search keyword.
Metrics tiles
This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.
Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.
Metrics comparison over a date range
This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.
The following is a generic screenshot of comparative line charts for two metrics.
You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.
To export data, click 
and then click Export Data.