Keyword search gains and drops

Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.

Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.

Devices - includes Desktop, Tablet, Mobile, and Bot.

App type - includes Web, Native, and Webview.

Country - includes a list of countries.

Visitor type - includes new and returning visitors.

Channel - includes different methods by which a visitor has accessed your website or mobile app.

Locale - includes a list of locales.

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

The following describes the metrics and KPIs in this report: