Top keyword null results

The Top keyword null results report is an explorer report that reports on all search keywords and their associated metrics that returned null results, as recorded over the selected time period. This report is only available for preview search and search results widgets.

All explorer reports have a similar structure and functionality. The following is a screenshot of a typical paginated explorer report.

Screenshot of a typical paginated tabular report.

Data filters

Use the following filters to generate data for this report:

Note

Depending on your domain setup, you might see some or all of these filters.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

Revenue attribution

For revenue, attributions are displayed in the following metrics:

Order attribution

For orders, attributions are displayed in the following metrics:

Converted visit attribution

For converted visits, attributions are displayed in the following metrics:

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