Page comparative metrics
The Page comparative metrics report describes the values tracked for visits, orders, revenue, units and views.
The Page comparative metrics report describes the values tracked for visits, orders, revenue, units and views.
A comparative metrics report has two parts, Metrics tiles and Metrics comparison over a date range.
This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.

Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.
This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.
The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.
To examine data points in charts and tables, hover your mouse over the point or element.
To export data, click
and then click Export Data.
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Depending on your domain setup, you might see some or all of these filters.
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Discover direct order revenue - the revenue from the session when a visitor clicked one or more Discover widgets and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric.
Also referred to as Discover direct basket revenue.
Discover direct order - the number of orders from sessions or visits when a visitor clicked one or more Discover widgets and purchased the same product that they clicked on or within a Discover widget.
Product order - the number of times a product group was purchased by visitors.
Discover direct purchased units - the number of product units sold in sessions or visits when a visitor clicked on a product from one or more Discover widgets and purchased the product that they had earlier clicked within a Discover widget.
Discover direct product purchase revenue - revenue from a purchase in a session when a visitor clicked one or more Discover widgets and purchased the product displayed. This is a more stringent metric than Discover direct order revenue.
Only the revenue from the products clicked on and purchased in a session are included in this metric.
Also referred to as Discover direct purchase revenue.
Discover click-assisted revenue - the revenue from sessions or visits where the visitor purchased one or more products different from those clicked.
Discover click-assisted order - the number of orders from sessions or visits where the visitor purchased one or more products different from those clicked.
Discover view-assisted revenue - the revenue from sessions or visits when a visitor viewed one or more Discover widgets.
Discover click-assisted orders are not included in Discover view-assisted revenue.
Discover view-assisted order - the number of orders from sessions or visits when a visitor purchased one or more products different from those viewed.
Discover click-assisted orders are not included in Discover view-assisted orders.