Page report

Top categories

The Top categories report is an explorer report that reports on all categories displayed on a page or widget or related to keyword searches, ranked by their metrics as recorded over the selected time period.

All explorer reports have a similar structure and functionality. The following is a screenshot of a typical paginated explorer report.

Screenshot of a typical paginated tabular report.

Data filters

Use the following filters to generate data for this report:

Note

Depending on your domain setup, you might see some or all of these filters.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

Discover direct product purchase revenue - revenue from a purchase in a session when a visitor clicked one or more Discover widgets and purchased the product displayed. This is a more stringent metric than Discover direct order revenue.

Note

Only the revenue from the products clicked on and purchased in a session are included in this metric.

Also referred to as Discover direct purchase revenue.

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