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In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

Discover direct order revenue - the revenue from the session when a visitor clicked one or more Discover widgets and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric.

Also referred to as Discover direct basket revenue.

Discover direct order - the number of orders from sessions or visits when a visitor clicked one or more Discover widgets and purchased the same product that they clicked on or within a Discover widget.

Product order - the number of times a product group was purchased by visitors.

Discover direct purchased units - the number of product units sold in sessions or visits when a visitor clicked on a product from one or more Discover widgets and purchased the product that they had earlier clicked within a Discover widget.

Discover direct product purchase revenue - revenue from a purchase in a session when a visitor clicked one or more Discover widgets and purchased the product displayed. This is a more stringent metric than Discover direct order revenue.

Note

Only the revenue from the products clicked on and purchased in a session are included in this metric.

Also referred to as Discover direct purchase revenue.

Discover click-assisted revenue - the revenue from sessions or visits where the visitor purchased one or more products different from those clicked.

Discover click-assisted order - the number of orders from sessions or visits where the visitor purchased one or more products different from those clicked.

Discover view-assisted revenue - the revenue from sessions or visits when a visitor viewed one or more Discover widgets.

Discover click-assisted orders are not included in Discover view-assisted revenue.

Discover view-assisted order - the number of orders from sessions or visits when a visitor purchased one or more products different from those viewed.

Discover click-assisted orders are not included in Discover view-assisted orders.

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