Pages comparative metrics

This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.

The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.

Use the following filters to generate data for this report:

Clicks - the total number of clicks from visitor sessions or visits.

Visits - the total number of visits.

Unique clicks - the number of unique clicks from visitor sessions or visits for a page.

Unique view - the number of unique views from visitor sessions or visits for a page.

Unassisted visits - the number of visits where the visitor did not view and click a product but converted.

Direct converted visits (CVT) - the number of visits that ended in a conversion action from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Click converted visits (CVT) - the number of click-assisted converted visits.

View converted visits (CVT) - the number of view-assisted converted visits.

Unassisted CVT visits - the number of unassisted converted visits.

Orders - the total number of orders from visitor sessions or visits.

View orders - the number of orders from sessions or visits where a visitor viewed one or more products.

Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase units - the number of units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked. This metric is sometimes called Direct purchase.

Unassisted orders - the number of orders where the visitor did not view and therefore did not click a widget, but did convert.

Revenue - the total revenue from visitor sessions or visits.

View revenue - the revenue from sessions or visits where a visitor viewed one or more products.

Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.

Direct purchase revenue percentage - the ratio of direct purchase revenue and direct revenue.

Direct order revenue percentage - the ratio of the number of orders and revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Unassisted Revenue - the revenue from sessions or visits where the visitor did not view and click a product but converted.

Revenue per visitor (RPV) - the ratio of total revenue and total visits.

View revenue per visitor (RPV) - the ratio of view-assisted revenue and the total number of visits.

Click revenue per visitor (RPV) - the ratio of click-assisted revenue and the total number of visits.

Direct revenue per visitor (RPV) - the ratio of the total revenue and the number of visits from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Unassisted RPV - the ratio of revenue from sessions or visits where the visitor did not view and click a product but converted, and total visits.

Average order value (AOV) - the total revenue (currency) divided by the total orders.

View average order value (AOV) - the ratio of view-assisted orders and the total number of visits.

Click average order value (AOV) - the ratio of click-assisted product purchases and overall AOV from sessions where the visitor clicked a widget.

Direct average order value (AOV) - the ratio of direct product purchases and overall AOV from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Unassisted AOV - the ratio of the number of orders from sessions or visits where the visitor did not view and click a product but converted, and total visits.

Click through rate (CTR) - the number of unique widget clicks divided by the number of unique widget views.

Unique click through rate - the number of unique widget clicks divided by the number of unique widget views.

View conversion rate (CVR) - the ratio of view-assisted converted visits and the total number of visits.

Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.

Unassisted converted visits - the number of orders where the visitor did not view and click a product but converted.

Direct conversion rate (CVR) - the number of direct converted visits divided by the number of visits.