1. Understanding agents

AEO/SEO researcher

The AEO/SEO Researcher is an agent that audits how a website performs across traditional search engine optimization (SEO) and emerging answer engine optimization (AEO) contexts.

It evaluates site visibility, ranking signals, and competitiveness across Google and AI-powered search experiences, such as ChatGPT, Copilot, Perplexity, and Gemini. The agent helps identify high-intent keywords, semantic clusters, and AEO opportunities to improve search visibility and AI citation readiness.

After you provide a website URL, the agent:

  • Performs keyword research, identifies search intent patterns, and clusters related terms

  • Generates actionable SEO and AEO recommendations

When to use

Use the AEO/SEO Researcher for the following business scenarios:

  • Competitive AEO benchmarking.

  • Pre-launch SEO audits.

  • Optimization for generative search and chat engines.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic and then, in the left sidebar, click Agents.

  2. On the Agents page, find AEO/SEO Researcher and then click Edit .

  3. Review and configure the settings on the following tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

      • Generate Schema - a predefined schema is provided. You can edit or add properties (for example, summary, overall score, key observations) to match your desired format.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  4. Click Save Changes and then click Back to agents.

  5. Run the agent.

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