1. Understanding agents

Structured content extractor

The Structured Content Extractor is an agent that analyzes uploaded content and extracts key elements into a standardized, machine-readable format.

It identifies specific structured information such as audience characteristics, key themes, or other defined data points based on the extraction configuration and schema.

After you provide a content source, the agent:

  • Analyzes the content based on the configured extraction type.

  • Extracts relevant structured data.

  • Generates the output as a CSV or JSON file aligned with your defined schema.

When to use

Use the Structured Content Extractor for the following business scenarios:

  • Audience extraction from campaign briefs.

  • Structured data creation for personalization systems.

  • Automated metadata generation for content repositories.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

  1. In the navigation menu, click Agentic and then, in the left sidebar, click Agents.

  2. On the Agents page, find Structured Content Extractor and then click Edit .

  3. Review and configure the settings on the following tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

      • Audience Extraction Schema - a predefined brief schema is provided. You can edit or add properties (for example, audience needs, intended audience, age range to match your needs.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  4. Click Save Changes and then click Back to agents.

  5. Click Save Changes and then click Back to agents.

  6. Run the agent.

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