1. Understanding agents

Content generator

The Content Generator is an agent that enables marketers and teams to create long-form, ready-to-use blog content based on a single prompt. You can define a specific goal, attach files or supporting documents, or specify a writing style (example, Create snappy content).

When to use

Use the Content Generator for the following business scenarios:

  • Creating blogs, newsletters, and other long-form assets.

  • Generating campaign copy and key messaging drafts.

  • Fast-turnaround content for social or awareness campaigns.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic and then, in the left sidebar, click Agents.

  2. On the Agents page, find Content Generator and then click Edit .

  3. Review and configure the settings on the following tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

      • Blog Post Schema - a predefined blog schema is provided. You can edit or add properties such as SEO and audience metadata, to match your desired format.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

      • Standard Blog Template - predefined blog template corresponding to the schema is provided. Edit the template as needed and preview your changes.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  4. Click Save Changes and then click Back to agents.

  5. Run the agent.

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