1. Get started with A/B/n testing

End an A/B/n test

You can manually end a live A/B/n test regardless of whether it has reached statistical significance. When you end a test, you will keep only one of your variants. This variant will become your default component, and all visitor traffic will be redirected to it.

To end an A/B/n test:

  1. In the page builder in Editor mode, open the page that contains the A/B/n test you want to end.

  2. In the right-hand pane, click End.

  3. In the End test dialog, select the variant you want to keep as your default component. If a winner is declared, you'll see it indicated on the list of variants to make your selection easier.

  4. Click Save to end your test. A confirmation appears when the A/B/n test on the page has ended.

    Optionally, you can view analytics to track how the variants performed against each other.

  5. Click Publish. The page is now published with your selected variant and will be visible to your visitors.

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