AI capabilities in SitecoreAI
In addition to the features available in Agentic studio, SitecoreAI provides AI-powered assistants that help marketers create, improve, personalize, and translate content.
Powered by generative AI, assistants are built directly into SitecoreAI to support everyday marketing tasks. They can suggest ideas, generate content, refine existing content, and complete actions in real time.
You can use assistants to:
- Improve content in real-time
- Personalize pages
- Support A/B testing and optimization
- Create deliverables and tasks
- Create smart briefs using the AI Assistant to generate content and timeline suggestions
- Provide brand guidance through the Brand Assistant
- Translate an entire site or a page with AI.
Note
You can assign a brand kit to a site and use it when generating, optimizing, or translating content.
Assistants and Agentic studio agents
Assistants and Agentic studio agents support different types of marketing work:
| Capability | Best for | How it helps |
|---|---|---|
| Assistants | Quick, interactive tasks such as drafting, editing, personalizing, or summarizing | Speeds up everyday work and helps keep content consistent |
| Agents | Multi-step processes that require automation and coordination | Coordinates tasks and workflows across tools |
In summary:
- Use assistants for quick creative support.
- Use agents to automate complex marketing processes.
Best practices for working with SitecoreAI
To get the most from the AI capabilities built into SitecoreAI, follow these best practices:
- Start with a goal - know what you want to achieve before using AI.
- Be specific - when required for inputs, give clear prompts and include important context.
- Stay involved - treat AI as a helper, not a replacement.
- Check results - always review outputs for tone, accuracy, brand, and intent.
- Refine as needed - don’t settle for the first result; iterate.
- Use data - apply real-time insights to keep content relevant.
- Keep oversight - humans should always approve key decisions.
- Start small - begin with simple AI tasks, then grow over time.
- Track progress - review how AI is performing and adjust if needed.
- Stay ethical - protect sensitive data and respect content ownership.
If you have suggestions for improving this article, let us know!