AI capabilities in SitecoreAI
SitecoreAI offers a collection of AI capabilities designed to transform how marketers approach their daily tasks in today's digital landscape and simplifies the creation of high-quality on-brand content.
With the optimized content generated by AI, you can seamlessly create A/B tests to identify which text performs best against your business goal. You can also use the AI capability to personalize pages to a specific audience, translate an entire site or a page.
Apply brand intelligence
In addition to generating and optimizing content, you can also access brand intelligence capabilities in the platform.
Brand-aware AI is an advanced capability designed to understand and apply your brand's identity consistently across Sitecore products. When you assign a brand kit to a site, the brand-aware AI retrieves the relevant brand insights needed to match the intent. This enables you to create content and experiences that are contextually relevant, consistently on-brand, impactful, and aligned with your strategy.
When a brand kit is assigned to the site, all the content generated or optimized within that site will take into account the following brand kit sections as system prompt:
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Brand Context - information on your brand's purpose and positioning for cohesive communication.
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Dos and Don'ts - guidelines to ensure content aligns with your brand's tone and values.
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Tone of Voice - traits like friendliness or confidence that define your brand's personality.
To apply brand intelligence capability to the content generated:
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In Channels, click the Options menu
> Settings on the tile of the relevant site. -
In the left-hand pane, click Brand kit.
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In the Brand kit drop-down menu, click on the brand kit you want to apply to this site.