Working with Agentic studio
The Agentic studio in SitecoreAI brings human-AI collaborationhuman-AI collaboration into everyday marketing work, embedding AI directly into marketing workflows instead of treating it as a standalone tool.
Powered by agentic AIagentic AI, Agentic studio is where marketers can ideate, brief, plan, and execute campaigns with intelligent assistance. Teams can delegate routine tasks and orchestrate work through autonomous agentsagents that understand goals and context.
Prebuilt agents support common marketing scenarios (like brief generation, content creation), with the option to create custom agents for more specific needs and objectives.
Agentic studio supports both parallel execution and sequenced workflows. This allows teams to run several agents or flows at once, or chain multiple agents within a single action so each step builds on the previous output.
To open Agentic studio, in the navigation menu, click Agentic.
You can also click the AI icon 
in the upper right corner to access Agentic studio features anywhere in the platform.
To use Agentic studio and all its features, ensure Stream is enabled in the Sitecore Cloud Portal and that you have been added as a Stream user. If Stream isn't enabled yet, click Enable Stream in Cloud Portal and follow the on-screen instructions.
Before you start using Agentic studio
By default, agents do not understand your organization’s tone of voice, brand guidelines, or business context. Agents rely on configuration and contextual inputs to determine how they behave and what information they use.
Before working with Agentic studio, make sure that:
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Signals are set with your preferences to provide relevant context and insights.
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Each agent is configured for your own needs with the appropriate context parameters, schemas, templates, and other agent-specific settings.
These initial setup steps are critical to how agents interpret prompts, generate outputs, and perform actions across workflows.
Agentic studio tools
Agentic studio is a dedicated workspace for managing all agentic AI activities within SitecoreAI. Use the left sidebar to access its available tools and features:
Overview
Centralize and manage AI-powered work from a single place:
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Use Chat to start agentic activities such as asking questions or creating content.
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Quickly access featured agents and flows.
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Explore the latest market signals generated by AI relevant to your industry.
Chat
Revisit your chat history to pick up where you left off.
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Return to any conversations started in the Chat interface or launched while running agents and flows.
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Click Open to view chat threads and continue your work — refine ideas, ask follow-up questions, or add new prompts.
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Copy results and polish content to build on your earlier work.
Agents
Agents are the building blocks of automated work in SitecoreAI. These AI-driven tools handle goal-based, multi-step tasks with autonomy and context.
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Browse available agents or create custom ones.
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Run agents to complete specific tasks.
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Track progress and adjust configurations as needed.
Flows
Flows connect multiple agents to run complex or end-to-end marketing processes. They divide work into subtasks, assign them to the right agents, and generate the expected final output.
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Select from prebuilt flows that include one or more agents.
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Run flows to drive common marketing scenarios end-to-end.
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Track progres and restart flows as needed.
Signals
Signals are AI-generated research insights helping you stay on top of the market:
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Stay ahead with timely insights tailored to your selected industry and topics.
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View any signal to explore detailed context and supporting references.
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Use these signals to guide strategy and plan your next actions.
Spaces
Spaces provide a unified view of all activities run from agents and flows, keeping teams organized across campaigns and marketing objectives.
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View, filter, and manage active and completed agent or flow work.
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Keep related assets and actions grouped grouped by project or campaign.
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Share, revisit, and build on past executions easily.
Users
Admins can view and manage users and their Agentic studio roles.
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View a list of users who have accessed Agentic studio and see their assigned roles. Agentic studio includes two roles: User and Editor.
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To add new users, invite them through the Sitecore Cloud Portal. A new user is added to the list automatically when they first open Agentic studio.
NoteExisting organization admins and users are not automatically shown in the list. They appear only after they open Agentic studio.
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Change a user’s role to switch between User and Editor at any time.
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Assign a Builder license to extend a user's capabilities. Builder licenses can be granted to any user, regardless of role. Five licenses are included by default. You can purchase more if needed.
To understand how roles and licenses work together, see Builder license.
Builder license
The following table explains how each role and Builder license combination affects what members can do in Agentic studio.
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Permission |
User |
User + Builder license |
Editor |
Editor + Builder license |
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Only if you created the agent |
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Only if you created the agent |
