The product object

The product object represents information about one product or product variation (SKU). Refer to individual events for details about how product price and quantity are used based on the event type.

The following table lists attributes in the product object:

Name	Type	Description
`sku`	string	Required. Product variation SKU.
`quantity`	integer \| float	Required. Quantity of product selected by user.
`psku` (deprecated)	string	Required if it is a parent product. Parent product SKU.
`product_group`	string	Required if it is a parent product. Product group or style ID that is used to represent a group of SKUs.
`price`	float	Required. Price of product (if all variations have same price).
`price_original`	float	Optional. Used when the price paid is not the same as the original price.
`attributes`	object	Optional. Product attributes such as color, size, and so on.
`fitment`	Fitment object	Required if set up with fitment. User fitment object that either has an array of IDs (customers having fitment feed) or array of fitment items (customers that do not have fitment feed).
`store`	Store object	Optional. Store object that represents the store that this product is being bought from or being picked up from and so on (see Shipping Methods). Store specified at the product level overrides store that might be specified in checkout object or context object.
`shipping_method`	string	Required only when the order is a BOPIS order or something specific other than the regular order. Used to identify the type of order. For valid values, refer to Shipping Methods.

Note

The required keys for reporting parent products (psku) and variation products (sku) are different. Product variation must be reported in events where an exact item must be detected, like the add to cart or order event. Parent products can be reported in events like product detail page view or add to favorites.

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