Additional metrics

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

Requests - the total number of requests for search results and recommendations from visitor sessions or visits.

Request revenue - the total revenue from visits where visitors made requests for search results and recommendations.

Request CVT - the number of visits where a visitor made requests for search results and recommendations, and the visitor converted.

Request CVR - the ratio of request converted visits and request visits.

Request RPV - the ratio of request revenue and request visits.

Request AOV - the ratio of request visits and the total number of visits.

Request revenue - the total revenue from visits where a visitor made requests for search results and recommendations.

Clicks - the total number of clicks from visitor sessions or visits.

Views - the total number of views from visitor sessions or visits.

Visits - the total number of visits.

Click average order value (AOV) - the ratio of click-assisted product purchases and overall AOV from sessions where the visitor clicked a widget.

Click revenue per visitor (RPV) - the ratio of click-assisted revenue and the total number of visits.

Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Click converted visits (CVT) - the number of click-assisted converted visits.

Direct converted visits (CVT) - the number of visits that ended in a conversion action from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct order revenue - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called Direct revenue.

Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct average order value (AOV) - the ratio of direct product purchases and overall AOV from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct add to cart (A2C) - the number of times items are added to the cart from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct add to cart (A2C) purchase revenue - the total revenue from units purchased from items added to the cart. This is for sessions where a visitor clicked one or more products and purchased one or more products they clicked.

View revenue - the revenue from sessions or visits where a visitor viewed one or more products.

Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

Additional metrics

Metrics and KPIs