Split test results

The Split test results report gives a detailed overview of a split test, tested widget variations, and results.

Note

For results of tests with multiple variations, use the drop-down menu above the Split test overview report to select a variation for its report. This drop-down is available only for tests with multiple variations.

It contains the following reports:

Split test overview
Split test winner
Split test results
Split test results over time
Primary test metrics conclusions
Additional metrics
Split tested widget purchase funnel for each tested widget variation
Audience metrics

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