Split test results

Audience metrics

The Audience metrics report lists views, revenue, click-through rate, and conversion metrics for the top audience regions. Values for both traffic groups or widget variations are listed for a location or an audience.

Metrics and KPIs

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

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