Audience metrics

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

View revenue - the revenue from sessions or visits where a visitor viewed one or more products.

Visits - the total number of visits.

Click through rate (CTR) - the number of unique widget clicks divided by the number of unique widget views.

Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.

Audience metrics

Metrics and KPIs