Split tested widget purchase funnel

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.

Views - the total number of views from visitor sessions or visits.

Clicks - the total number of clicks from visitor sessions or visits.

Click-assisted orders - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

Click revenue - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

Direct orders - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Split tested widget purchase funnel

Metrics and KPIs