Fitment comparative metrics

This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.

Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.

This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.

The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.

Use the following filters to generate data for this report:

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

This report uses the following metrics and properties:

Views - the total number of views from visitor sessions or visits.

Add to cart (A2Cs) - the total number of items added to the shopping cart.

Purchases - the total number of purchased units from visitor sessions or visits.

Purchase revenue - the sum of all order amounts.

Purchase revenue (listing) - the total of individual product list prices.

Purchases - the total number of purchased units from visitor sessions or visits.

Abandoned cart - the number of carts that are abandoned.

Cart abandoned amount - the total monetary amount of all abandoned carts.

Cart abandoned amount (listing) - the total monetary amount of all abandoned carts based on list prices.

Conversion - the number of views that ended in a purchase or another conversion action.

Direct converted visits (CVT) - the number of visits that ended in a conversion action from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

Direct purchase revenue (DPR) - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.