Automatic goal tracking for triggered experiences
Triggered experiences run when a specific event occurs, such as cart abandonment, a form submission, or a lifecycle interaction. After an experience runs, Sitecore Personalize tracks customer actions within an attribution window. If a qualifying action occurs during this period, the action is attributed to the variant that triggered the experience.
These attributed actions are used to calculate the experience goals.
Automatically tracked metrics
Sitecore Personalize automatically tracks the following goals for triggered experiences:
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Revenue - the total revenue generated by customers who receive the experience.
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Conversions - the total number of converted sessions (completed a desired action) after receiving the experience.
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Average order value (AOV) - the average value of transactions attributed to each experience variant.
These goals allow you to compare the performance of experience variants.
Attribution windows
Goal tracking for triggered experiences relies on attribution windows.
An attribution window defines the period of time after a triggered experience runs during which customer actions can be attributed to that experience.
Sitecore Personalize evaluates goals across multiple attribution windows to measure how quickly customers respond to triggered experiences. The system calculates goals for the following time frames: 1 hour, 3 hours, 1 day, 3 days, and 7 days.
If a customer completes a qualifying action, such as a purchase, within one of these windows, the action is attributed to the variant that triggered the experience.
Attribution windows are configured at the system or organization level and apply consistently across all triggered experience.
Example: Cart abandonment
A retailer runs a triggered experience that sends reminder emails to customers who abandon their shopping carts.
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Variant A sends an email offering free shipping.
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Variant B sends an email offering a 10% discount.
If a customer returns and completes a purchase within the attribution window, the purchase is attributed to the variant that triggered the email. The purchase contributes to the automatically tracked goals: revenue, conversion rate, and average order value.
You can view these goals for triggered experiences in the Goals dashboard.