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Web templates


Overview of web templates, which marketers can use to create a web experiment or experience without code (Sitecore Personalize).

Web templates enable marketers to create a web experiment or experience without code. Technical team members create the web templates, so marketers can focus on the creative, content, and overall user experience.

When a technical team member creates a web experiment or experience, they have full control over HTML, CSS, JavaScript, and FreeMarker. After a web template is published, any user can use a web template to provide the following:

  • Plug and play, create a web experiment or experience from a template in minutes.

  • Quickly post operational messages, Covid-19 updates, limited-time offers, delays, and so on.

  • No editing code for marketers, optionally add configurable parameters.

  • Populate dynamic-data from decision models, recommenders, analytical models, and so on.

  • Populate the web template with real-time contextual data from Sitecore Personalize.

  • Ensure consistent branding for all your organization's web experiments and experiences.

  • Preview the web experiment or experience with the completed form on your organization's website.

  • See the image and content render on the web experiment or experience while you complete the form, as shown in the following image.

A web template rendering form content.