Introduction to triggered experiences in Sitecore Personalize

A triggered experience lets you create personalized content that includes dynamic data. You can send the content to an Email Service Provider (ESP) for email distribution or to a SMS/Push service provider for distribution as a text message or push notification (popup message on a mobile device).

We recommend you create a triggered experience if your organization is confident that the customer experience will result in the best outcome. For example, if your organization ran an abandoned cart experiment and wants to put the winning variant in production. If you want to statistically test your variant against a control or other variants, we recommend you create a triggered experiment.

You can trigger the experience when there is a change to data or when an event is raised. You can also define the specific conditions that must be met in order to trigger the experience.

The personalized content in the triggered experience is sent as an HTTP GET or POST request against a webhook. A webhook is a connection to a predefined REST endpoint such as an ESP, SMS/Push service provider, or other destination.