Understanding agents

What is an agent?

An agent is a specialized system that uses artificial intelligence (AI) to act autonomously, complete tasks, make decisions, and collaborate with other agents.

In the Agentic studio, you can think of agents as digital workers digital workers that help your team automate marketing work while staying aligned with your defined rules, workflows, and guidelines. This allows marketing teams to focus on decision-making, strategy, and other high-value work.

Agents can:

Set goals - define objectives and work toward them.
Take initiative - identify opportunities and act independently.
Make decisions - evaluate options and choose the best path forward.
Learn and improve - adapt based on results and feedback.
Coordinate with others - collaborate with you or other agents.

In the Agentic studio, some agents follow a predefined set of steps, while others determine how to reach their goals independently. This flexibility allows SitecoreAI to support both structured workflows and more creative, open-ended tasks.

Agents support both parallel execution and sequenced workflows. This allows teams to run several agents concurrently, or chain multiple agents within a single action so each step builds on the previous output.

Before you start using agents

By default, agents do not automatically understand your organization’s tone of voice, brand standards, business logic, or operational context. Their behavior depends on the configuration, instructions, and inputs you provide.

Before working with agents, make sure the following is set up:

Each agent is configured for your own needs using settings across the editor tabs:
- Overview - define the agent’s identity, purpose, instructions, and required inputs.
- Context Parameters - control how content variations are generated.
- Schemas - define required structured output fields and formats.
- HTML templates - control how content is displayed.
- Workflow - define how the agent executes actions.
  
  Note
  
  The Agent configuration tabs overview topic describes each area in detail.

When you create or edit an agent, these settings determine how it interprets prompts, what information it references, how it formats responses, and what actions it performs.

The Agents page

The Agents page is where you can find, run, and manage agents available in SitecoreAI.

You can view the Agents in two ways:

In the navigation menu, click Agentic. Then, in the left sidebar, select Agents. This brings you to the Agents page.
Alternatively, in the navigation menu, click the AI icon in the upper right corner, then select Agents.

The Agents page displays all available agents by default, including prebuilt (out-of-the-box) agents and any custom agents created or duplicated by users.

The Agents page is where you can manage agents

On this page, you can:

Browse all available agents, or filter the list of agents by category using the Research, Content, and Translation tabs.
Browse agents grouped by how they are shared, based on the Manage agent visibility procedure:
- Agents shared by you - agents you made accessible to others.
- Agents shared with you - agents others made available to you.
View each agent by clicking on its card, which takes you to the individual agent's page. There you can then run an agent. When you run an agent, it generates an artifact that you can review, refine, compare, export, or transform. See Manage an artifact for more details.

Your available actions also depend on your role in Agentic studio and whether you have a Builder license. Depending on your permissions, you might be able to:

Create a custom agent if the available agents don't suit your needs.
Duplicate an exisiting agent for customization.
Export or import the agent's JSON file.
Delete a custom agent you created.
Edit agent configuration.
Manage agent visibility to control who can view or use them.

Available agents

Agentic studio includes several built-in agents designed to support common marketing scenarios.

These agents can generate a wide variety of outputs, including blogs, social media content for different channels, multilingual materials, research insights, reports with data visualizations, and other specialized content formats.

Agent	What it does
Account data enricher	Fills in missing details (like size, industry, location, and key contacts) from your uploaded account list.
AEO/SEO researcher	Evaluates your website’s visibility, ranking signals, and competitiveness in both Google and AI-powered search platforms such as ChatGPT, Copilot, Perplexity, and Gemini.
Audience summary	Gives a snapshot of your target audience, who they are, what they care about, and how to reach them.
Blog writer	Writes clear, structured blog articles for your audience and goals.
Brief generator	Drafts clear, structured briefs for campaigns or content projects.
Bulk content generator	Quickly creates content for multiple audiences and channels at the same time.
Competitor analyzer	Reviews competitor content and messaging to show where you can stand out.
Content generator	Creates contextual, high-quality, ready-to-use content from single prompt.
Email writer	Writes persuasive, personalized emails for newsletters, promotions, or onboarding.
Market signals	Generates AI-driven market insights by analyzing trends, updates, and industry signals.
Persona content auditor	Checks if your content matches your target personas’ tone and needs.
Quote extractor	Finds and pulls key quotes or statements from long content.
Researcher	Performs deep structured research on any topic, gathering insights from web and market sources.
Snackable content generator	Turns long-form content into short, engaging pieces.
Structured content extractor	Pulls key information from unstructured text and organizes it for reuse and analysis.
Summarizer	Condenses long documents or articles into short summaries.
Translation Assistant	Translates and localizes content into other languages while keeping your brand’s tone.