Brand kits
In Sitecore Stream, a brand kit helps guide AI tools to create brand-aligned content.
To set it up, a brand manager creates a brand kit in Stream. It starts as a blank template with unfilled sections like Brand Context, Global Goals, Tone of Voice, and more.
The brand manager then uploads brand documents - such as brand books, style guides, and visual guidelines. During brand ingestion, the system analyzes these documents, extracts all information, and builds a database of brand knowledge. Next, this knowledge is used to populate the brand kit sections with relevant content.
Together, the brand knowledge and filled brand kit sections make up the brand kit. Sitecore copilots use both to generate brand-aligned responses, as described in ???.
Brand kits are only available with Stream Premium. To learn more or discuss upgrade and downgrade options, contact your Account Manager.
Brand kits are especially useful for brand managers handling multiple brands or product lines with different guidelines. Since Stream supports multiple brand kits, you can create one for each brand to maintain distinct identities and guidelines when necessary.
To access a brand kit, on the Stream navigation menu, click Brand Kits, then select your brand kit. The Overview page shows the filled brand kit sections.
Understanding the brand kit sections
The brand kit sections capture the most important information about a brand.
They don't include everything from your documents or brand knowledge. Instead, they are a subset of your brand knowledge, containing key brand details that are automatically passed to Sitecore copilots in each prompt.
This means copilots always take the brand kit sections into account every time they generate a response.
The sections in a brand kit include:
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Logo - the primary image representing your brand, uploaded during the brand kit setup.
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Visual Guidelines - specifications for imagery, icons, and layout that unify your brand's visual identity.
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Global Goals - core mission and values guiding all content toward your brand’s objectives.
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Brand Context - information on your brand's purpose, positioning, and values for cohesive communication.
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Dos and Don'ts - guidelines to ensure content aligns with your brand's tone and values.
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Tone of Voice - traits like friendliness or confidence that define your brand's personality.
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Checklist - a quick reference to confirm that content aligns with brand standards.
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Grammar Guidelines - rules for consistent writing style and tone to match your brand's personality.
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Image Style - visual elements like color and emotion that reinforce your brand’s identity.
How the content of a brand kit section is generated
The content in each brand kit section is generated based on its intent (or prompt), a default instruction that tells the AI what kind of information to retrieve.
Using this intent, the system searches your brand knowledge for the most relevant content (knowledge chunks) and uses it to populate the section.
For example, the intent of the Brand Context section is: The core reason for the brand existence:
To populate this section accurately, the system searches your brand knowledge and retrieves essential information that supports your brand's purpose or reason for existence.
Summary
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Brand kits guide AI tools in generating brand-aligned content.
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Stream supports multiple brand kits for managing different brands or product lines.
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Each brand kit starts as a blank template with predefined sections.
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During brand ingestion, uploaded documents are processed into brand knowledge.
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This knowledge populates the brand kit's sections based on each section's intent.
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Brand kit sections are subsets of the full brand knowledge, passed to copilots in every prompt.
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Together, brand knowledge and brand kit sections form the brand kit used by Sitecore AI tools.