Using brand knowledge and brand kit sections in copilots
Brand knowledge and brand kit sections are used by Sitecore copilots to generate brand-aligned responses or content. Each copilot relies on different inputs:
-
Brand Assistant primarily uses brand knowledge to retrieve relevant information. The system also automatically passes the Brand Context brand kit section to the Brand Assistant as a system prompt.
When the brainstorming option is enabled, the system instead passes four brand kit sections: Do's and Don'ts, Tone of Voice, Grammar Guidelines, and Checklist to the Brand Assistant. These inputs determine how the Brand Assistant generates responses.
-
AI-assisted content generation in Experience Platform doesn't currently use brand knowledge for generating content. Instead, the system automatically passes three brand kit sections to the copilot in every prompt: Brand Context, Tone of Voice, and Do's and Don'ts. This system prompt guides How the Experience Platform copilot generates content.
The following table provides a summary of the inputs used by Sitecore copilots for generating responses or content:
|
Application |
Copilot |
Brand knowledge usage |
Brand kit sections passed to copilot |
|---|---|---|---|
|
Stream |
|
| |
|
Experience Platform |
|
|
Future updates in Stream will expand support for brand knowledge and additional brand kit sections across more Sitecore apps and AI tools.
How the Brand Assistant generates a response
The Brand Assistant uses your brand knowledge or specific sections of the brand kit to generate brand-aligned responses.
When a user submits a prompt, the Brand Assistant begins its thinking process.
-
For brand-aware chats and campaign brief requests, the Brand Assistant first checks whether it can respond directly using the available information from the Brand Context. If more detail is needed, it activates additional AI agents to search your brand knowledge or the web to generate a relevant and accurate response.
-
For brainstorming, the Brand Assistant uses the Do's and Don'ts, Tone of Voice, Grammar Guidelines, and Checklist sections of your brand kit as a system prompt. This ensures that the response follows your brand's standards. Then, it activates AI agents, each responsible for specific tasks in a defined sequence, to explain its reasoning and generate a comprehensive response.
How the Experience Platform copilot generates content
The copilot in Experience Platform uses three key sections of the brand kit to generate content that aligns with your brand guidelines.
When a user clicks the AI button to generate or optimize content, the system automatically passes information from the Brand Context, Tone of Voice, and Do's and Don'ts sections of your brand kit as a system prompt. This guides the copilot in understanding the brand’s expectations for style, tone, and messaging.
The copilot then uses this information to generate or refine content, ensuring that everything it creates follows your brand standards. Whether you're drafting new text or optimizing existing content, the copilot relies on these brand kit sections to create content that’s consistent, on-brand, and ready to use.