Creating an audience
In the page builder Personalize mode, you can build audiences with the audience builder, which is an interface that includes preexisting condition templates.
Templates fall into the following categories:
-
Time-based template - use these templates to specify that content is or is not shown only on a specific month, day of the week, day of the month, or time of day, according to the organization's time zone. For example, a site page only displays on the 15th of every month.
-
Device - use these templates to specify that content is or is not shown on a specific device or operating system. For example, show a link to download your app from Google Play only on Android devices.
-
Geolocation - use these templates to specify that content is or is not shown on a specific geographic location such as country or region. For example, show a coupon that can be redeemed at your Spanish shops only to visitors who are now in Spain.
-
Page views - use these templates to specify that content is or is not shown based on the pages viewed by visitors, the number of times they viewed them, and the range of days in which they viewed them. For example, show a time-based promotion if the visitor has visited a product page 3 times or more over the past 2 days.
-
User interactions - use these templates to specify that content is or is not shown based on the value of the referrer or the UTM parameters for that session. For example, show premium content only to sessions that have a UTM campaign of newsletter and UTM medium of subscription.
-
Point of sale - this is a site identifier that is added to each of your organization's websites to track useful analytics on how your audiences engage with your site pages. Use this template to specify that content is only shown on a specific website or on a specific language version of a website.
After specifying the details of a condition, you can add more conditions, using the operators AND or OR. In addition, you can create a group of conditions that are evaluated between themselves, as part of a set of conditions that create the audience. Before you start creating conditions and conditions groups, we recommend that you understand the order of operations in condition templates.
Condition templates are sorted into categories using tags. You can use these tags to locate templates by category. Alternatively, you can search for the template you want to use.