Product comparative metrics
The Product comparative metrics report describes the overall values tracked for visits, orders, revenue, units, and views for a product.
The Product comparative metrics report describes the overall values tracked for visits, orders, revenue, units, and views for a product.
This is the first part of a comparative metrics report. It displays a tile for every relevant metric and KPI. Each tile reports the overall value for the selected period. The following is a generic example of metric tiles.

Clicking a metric tile sets its metric as the first metric in the second part of this report, the Metrics comparison over the date range part.
This is the second part of a comparative metrics report. It is a line chart comparing two performance metrics over a selected period. You can select metrics from two drop-down menus.
The following is a generic screenshot of comparative line charts for two metrics.

You can also set the first metric by clicking a metric tile in Metric tiles, the first part of this report.
To examine data points in charts and tables, hover your mouse over the point or element.
To export data, click
and then click Export Data.
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Depending on your domain setup, you might see some or all of these filters.
This report uses the following metrics and properties:
Views - the total number of views from visitor sessions or visits.
Add to cart (A2Cs) - the total number of items added to the shopping cart.
Purchases - the total number of purchased units from visitor sessions or visits.
Purchase revenue - the sum of all order amounts.
Purchase revenue (listing) - the total of individual product list prices.
Purchases - the total number of purchased units from visitor sessions or visits.
Widget clicks - the total number of times visitors clicked a widget.
Abandoned cart - the number of carts that are abandoned.
Cart abandoned amount - the total monetary amount of all abandoned carts.
Cart abandoned amount (listing) - the total monetary amount of all abandoned carts based on list prices.