The Recent performance summary report describes various metrics for a product for yesterday and the past seven days.
To examine data points in charts and tables, hover your mouse over the point or element.
Data filters
Reports are filtered according to the values selected in the data filters at the top of the section or in the containing report. Changing these values regenerates them.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Note
Depending on your domain setup, you might see some or all of these filters.
Metrics and KPI
In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.
For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.
Visitor interaction types include:
Direct - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
Click-assisted - refers to a visitor purchasing one or more products different from those they clicked.
View-assisted - refers to a visitor viewing one or more products.
Unassisted - refers to a visitor not viewing and not clicking a product but converting.
The following describes the metrics and KPIs in this report:
Add to cart (A2Cs) - the total number of items added to the shopping cart.
Click-assisted conversion rate (CVR) - the ratio of click-assisted converted visits and the total number of visits.
Orders - the total number of orders from visitor sessions or visits.
Revenue - the total revenue from visitor sessions or visits.
View conversion rate (CVR) - the ratio of view-assisted converted visits and the total number of visits.
Views - the total number of views from visitor sessions or visits.
Widget clicks - the total number of times visitors clicked a widget.
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