1. Understanding agents

AEO/SEO researcher

The AEO/SEO Researcher is an agent that audits how a website performs across traditional search engine optimization (SEO) and emerging answer engine optimization (AEO) contexts.

It evaluates site visibility, ranking signals, and competitiveness across Google and AI-powered search experiences, such as ChatGPT, Copilot, Perplexity, and Gemini. The agent helps identify high-intent keywords, semantic clusters, and AEO opportunities to improve search visibility and AI citation readiness.

After you provide a website URL, the agent:

  • Performs keyword research, identifies search intent patterns, and clusters related terms

  • Generates actionable SEO and AEO recommendations

When to use

Use the AEO/SEO Researcher for the following business scenarios:

  • Competitive AEO benchmarking.

  • Pre-launch SEO audits.

  • Optimization for generative search and chat engines.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find AEO/SEO Researcher

  3. Click the actions menu > Edit.

  4. Review and configure the tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

      • Generate Schema - a predefined schema is provided. You can edit or add properties (for example, summary, overall score, key observations) to match your desired format.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  5. Click Save Changes. Return to the Agents page and run the agent.

Run the agent

Use the AEO/SEO Researcher to perform a website audit for SEO and AEO performance.

To run the agent:

  1. In the navigation menu, click Agentic and then, in the left sidebar, click Agents.

  2. On the Agents page, find AEO/SEO Researcher.

  3. Enter a Space Title for the run.

    In the Agents section, the selected agent is added by default.

  4. Provide the required input:

    • Research Topic or URL - enter the full URL of the site or page you want to analyze.

      Example: https://myretailsite.com

  5. Optionally, click Add context to provide additional background that guides how the AI generates responses.

    • Artifacts - use any artifacts previously generated in the current space.

    • Brand kits - select your organization's brand kit.

  6. Click Create.

  7. The new space created for the run opens. Click Run to start the agent.

    Tip

    Processing might take some time. You can leave the page and return to the space at any time to track progress.

    When processing is complete, the results appear in the space.

    Important

    Always review AI-generated artifacts carefully and validate key information before using them.

    To learn more about what’s included in a space, see View a space.

  8. The generated artifact appears with the extracted content, including the following sections, based on the agent's schema:

    Tip

    To customize these sections, edit the agent’s configuration.

    • Audience needs - the audience’s goals, expectations, and the problems the content should address.

    • Intended audience - identifies who the content is for.

    • Content grounding - how clearly and accurately the site communicates key topics.

    • Semantic signals - how effectively the site communicates meaning to search engines and AI systems.

    • E-E-A-T & brand authority - how well the site demonstrates expertise, trust, and credibility through verified authorship and transparent content.

    • AI/GEO optimization opportunities - key areas for improvement that enhance AI visibility and global search readiness.

    • AI citation forecast - how likely the site is to be cited or referenced by major AI systems such as ChatGPT, Copilot, and Gemini.

    • Weighted summary - the score distribution and the relative influence of each category on the overall result.

    • Overall Recommendation - the next actions to improve SEO and AI-readiness.

If you have suggestions for improving this article, let us know!