AEO/SEO researcher

The AEO/SEO Researcher is an agent that audits how a website performs across traditional search engine optimization (SEO) and emerging answer engine optimization (AEO) contexts.

It evaluates site visibility, ranking signals, and competitiveness across Google and AI-powered search experiences, such as ChatGPT, Copilot, Perplexity, and Gemini. The agent helps identify high-intent keywords, semantic clusters, and AEO opportunities to improve search visibility and AI citation readiness.

After you provide a website URL, the agent:

Performs keyword research, identifies search intent patterns, and clusters related terms
Generates actionable SEO and AEO recommendations

When to use

Use the AEO/SEO Researcher for the following business scenarios:

Competitive AEO benchmarking.
Pre-launch SEO audits.
Optimization for generative search and chat engines.

Edit the configuration

Before running the AEO/SEO Researcher, review and edit its configuration to customize how it behaves and generates responses.

Configuration determines what the agent does and how it produces content, and is required to align the agent with your brand, audience, workflows, and specific needs.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.
On the Agents page, find AEO/SEO Researcher
Click the actions menu > Edit.
Review and configure each tab as needed to adjust how the agent works:
- Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.
- Instructions - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.
- Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.
  - Generate Schema - a default schema is provided for this agent. Edit the schema to define the required fields (for example, summary, overall score, key observations), and other properties, or customize it to match your desired reporting format.
- HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.
- Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.
Click Save Changes. Return to the Agents page and run the agent.

Run the agent

Use the AEO/SEO Researcher to perform a website audit for SEO and AEO performance.

To run the agent:

In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.
On the Agents page, find AEO/SEO Researcher.
Click the agent's card. The agent opens on a new page displaying its details.
In the Research Topic or URL section, enter the full URL of the site or page you want to analyze.

Example: https://myretailsite.com.
Click Start to run the agent.

Tip

This step might take some time. You can leave the page and track progress at any time in Spaces.

The agent analyzes your input and opens a new space for the run.
When processing is complete, the results appear in the space, which includes:
- Space overview - provides a snapshot of the space, including:
  Summary - displays totals such as the number of artifacts created, total time spent, and data sources used.
  
  Artifacts - shows a thumbnail view of all generated artifacts. Click an artifact to open it.
  
  Completed Tasks - lists finished steps with execution times.
- Chat - opens a chat interface within the space where you can continue collaborating with AI. All artifacts stay in the same thread, so you can build on previous outputs without losing context.
  
  You can use the same options available in the Chat interface. See Start a chat within a space for details.
- Agent task list - displays a step-by-step view of tasks performed by each agent, including time spent on every step.
- Add Agent - lets you add another agent to your current workflow. Agents run sequentially in the same space and share context, so you can refine and expand work without starting over.
  
  For example, after running the Researcher agent, you can add Bulk Content Generator to build on the previous output. See Run additional agents within a space for details.
- Artifacts - displays all generated artifacts grouped by task or agent. Click an artifact to open or manage it. See Manage an artifact for details.
- Context - shows the inputs used for the run, including selected sources and attachments.
Important

Always review AI-generated results carefully and validate key information before using it.
Click the artifact to view the extracted content. The output t is organized into the following sections, based on the schema defined for the agent:

Tip

To customize these sections, edit the agent’s configuration.
- Audience needs - the audience’s goals, expectations, and the problems the content should address.
- Intended audience - identifies who the content is for.
- Content grounding - how clearly and accurately the site communicates key topics.
- Semantic signals - how effectively the site communicates meaning to search engines and AI systems.
- E-E-A-T & brand authority - how well the site demonstrates expertise, trust, and credibility through verified authorship and transparent content.
- AI/GEO optimization opportunities - key areas for improvement that enhance AI visibility and global search readiness.
- AI citation forecast - how likely the site is to be cited or referenced by major AI systems such as ChatGPT, Copilot, and Gemini.
- Weighted summary - the score distribution and the relative influence of each category on the overall result.
- Overall Recommendation - the next actions to improve SEO and AI-readiness.

Next steps

You can do the following:

Add collaborators to this space.
Manage artifacts generated during the run. You can view, review, and refine them as needed.
Chat within the space to continue working with AI.
Run additional agents for additional tasks.
Convert a generated artifact into a SitecoreAI item.
Click Complete to finish the task and mark the space as Finalized.

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