Sitecore studio overview
Customization and extensibility are built into SitecoreAI, enabling teams to integrate, scale, and extend the platform to fit their evolving workflows and technology stack.
This capability is delivered through Sitecore studio, the unified extensibility framework of SitecoreAI. It brings together the tools, APIs, and workspaces that allow marketers, developers, and partners to customize experiences, connect third-party systems, and innovate across the Sitecore ecosystem within a secure, governed environment.
Designed for openness and adaptability, SitecoreAI empowers organizations to co-innovate and build solutions that grow with their business.
Sitecore Studio includes the following key components:
Agentic studio
Agentic studio is the workspace where marketers can run, manage, and, when needed, create agents that plan, personalize, and optimize campaigns.
Users can work in natural language to launch agents and flows that automate tasks such as campaign orchestration, content updates, and asset management. Custom agents can also be configured to match specific workflows and objectives, helping teams use AI in the way that best supports their work.
App studio
App studio is the hub for developers and partners to create and configure custom or public apps, extensions, and AI agents using Sitecore APIs, SDKs, and the Model Context Protocol (MCP).
It provides a controlled environment for creating and managing extensions that expand SitecoreAI across the organization or through the Marketplace.
Marketplace
Marketplace is SitecoreAI's integrated app store. It allows marketers to discover, install, and manage apps, extensions, and agents within Sitecore products without writing code.
For developers and partners, Marketplace offers a publishing platform for distributing apps and agents securely across the Sitecore ecosystem.
Sitecore Connect
Sitecore Connect is an add-on that simplifies integration between Sitecore and third-party systems.
Using prebuilt connectors and automation recipes, teams can link Sitecore products with thousands of external tools to streamline workflows, synchronize data, and accelerate delivery across marketing and IT systems.