Delete identity rules
This topic describes how to delete the identity rules for your organization's tenant.
Team members with an Organization Admin or Organization Owner role in Sitecore Cloud Portal can delete identity rules.
The most common scenario for deleting identity rules is when you are creating them for the first time, and you want to reorder them, or if you add one in error. You typically delete identity rules before your organization starts sending IDENTITY events to Sitecore CDP.
It is possible to delete your organization's identity rules after your organization starts sending IDENTITY events to Sitecore CDP. However, if your organization has personalization configured that uses the current identity rules, deleting the rules affects personalization. We recommend you familiarize yourself with identity resolution before deleting identity rules.
If you want to make changes to your organization's identity rules that are already in use, we strongly recommend contacting Sitecore Support. This is to ensure that your changes will have the desired result and that Sitecore Support is aware that they need to reindex the guest profiles using the new identity rules to avoid the creation of duplicate guest profiles when existing customers visit your site.
To delete your organization's identity rules:
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On the navigation menu, click
, Identity rules. -
Click
next to the identity rule you want to delete. A confirmation window displays.WarningIf you delete all your organization's identity rules, Sitecore CDP will not perform any identity resolution.
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Click Delete. The identity rule is deleted. You can add new identity rules, if required.